MENTAL MOUNTAINEERING
The Hard Part Isn't Starting. It's Staying.
Science-backed texts that help people stick with the goals, programs, and identities they commit to—especially when it gets hard.
People don’t fail because they don’t care.
They fail because motivation fades. Distraction wins. Life gets in the way.
We create simple, science-backed programs delivered via SMS that help people:
Stay consistent when motivation dips
Push through resistance and self-doubt
Reconnect with who they want to be
Build identity, habits, and follow-through—one decision at a time
Other programs remind people what to do.
We remind people who they’re becoming.
How It Works
Delivered via SMS
No app. No login. Just timely nudges, right when it matters
Backed by Psychology & Behavior Science
Identity theory, implementation intentions, emotional regulation, attention restoration
Flexible for Individuals, Coaches, and Teams
Whether you’re supporting 1 person or 100
Text-supported programs are up to 30–40% more effective at improving follow-through and completion rates than programs without them.
Who We Build For
Everyone’s climbing something. We build for the in-between moments.
Text-based interventions + nudges increase completion by up to 41% and reduce drop-off by 15–30% in health & learning programs.
Coaches, Trainers, & Studios
Support your clients between sessions. Improve retention. Reinforce growth.
Programs & Cohorts
Help participants stay consistent, focused, and committed—especially when it gets hard.
Teams & Organizations
Drive behavior change across your org. Support leadership, wellness, or values alignment.
Join the MM Community
Take the pledge to live with less distraction, more intention, and a clearer path forward.
Why It Works
A lot of people start things.
Courses. Trainings. Programs. Goals.
But most don’t finish.
Not because they don’t care—
but because it gets hard, life gets messy, and they lose connection to why they started.
We create tools to help people stay with it.
To stay focused.
To keep showing up.
To become someone who finishes what they start.
We don’t just send texts.
We send tiny turning points.
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